Bak Bak
Branding
FAST FASHION
VISUAL STARTEGY
The brand is rooted in an old rock vibe, merging the raw energy of underground music culture with the boldness of pop art aesthetics. It embraces noise effects, grainy textures, and tinted imagery, creating a nostalgic yet rebellious visual identity.
Mood Board
This moodboard captures the loud, playful spirit of Bak Bak — bold colours, graphic shapes, retro textures and expressive illustrations that feel cheeky and full of attitude. The mix of comic-style speech bubbles, pop-art lips, vintage print effects and rock-inspired visuals brings a rebellious, street-smart energy.
Logo exploration
The logo exploration captures Bak Bak’s loud, expressive attitude through playful sketches and rhythmic letterforms that feel bold, chatty and street-inspired. The typeface reads in English but is shaped by Hindi script, creating a modern identity with a strong, culturally rooted voice.
Bak Bak Branding
The Bak Bak logo carries the brand’s loud, playful edge with a structured, rhythmic letterform that feels both retro and rebellious. The colour palette strengthens this voice—warm neutrals bring nostalgic grit, bold accents add punch and attitude, and cooler tones give it a fresh, streetwear-ready twist.
Bak Bak Mockup
Bak Bak
Branding
FAST FASHION
VISUAL STARTEGY
The brand is rooted in an old rock vibe, merging the raw energy of underground music culture with the boldness of pop art aesthetics. It embraces noise effects, grainy textures, and tinted imagery, creating a nostalgic yet rebellious visual identity.
Mood Board
This moodboard captures the loud, playful spirit of Bak Bak — bold colours, graphic shapes, retro textures and expressive illustrations that feel cheeky and full of attitude. The mix of comic-style speech bubbles, pop-art lips, vintage print effects and rock-inspired visuals brings a rebellious, street-smart energy.
Logo exploration
The logo exploration captures Bak Bak’s loud, expressive attitude through playful sketches and rhythmic letterforms that feel bold, chatty and street-inspired. The typeface reads in English but is shaped by Hindi script, creating a modern identity with a strong, culturally rooted voice.
Bak Bak Branding
The Bak Bak logo carries the brand’s loud, playful edge with a structured, rhythmic letterform that feels both retro and rebellious. The colour palette strengthens this voice—warm neutrals bring nostalgic grit, bold accents add punch and attitude, and cooler tones give it a fresh, streetwear-ready twist.
Bak Bak Mockup
Bak Bak
Branding
FAST FASHION
VISUAL STARTEGY
The brand is rooted in an old rock vibe, merging the raw energy of underground music culture with the boldness of pop art aesthetics. It embraces noise effects, grainy textures, and tinted imagery, creating a nostalgic yet rebellious visual identity.
Moodboard
This moodboard captures the loud, playful spirit of Bak Bak — bold colours, graphic shapes, retro textures and expressive illustrations that feel cheeky and full of attitude. The mix of comic-style speech bubbles, pop-art lips, vintage print effects and rock-inspired visuals brings a rebellious, street-smart energy.
Logo exploration
The logo exploration captures Bak Bak’s loud, expressive attitude through playful sketches and rhythmic letterforms that feel bold, chatty and street-inspired. The typeface reads in English but is shaped by Hindi script, creating a modern identity with a strong, culturally rooted voice.
Bak Bak Branding
The Bak Bak logo carries the brand’s loud, playful edge with a structured, rhythmic letterform that feels both retro and rebellious. The colour palette strengthens this voice—warm neutrals bring nostalgic grit, bold accents add punch and attitude, and cooler tones give it a fresh, streetwear-ready twist.
Bak Bak Mockup